You need to maintain a continuous connection with your customers. You can do this by sending a simple email newsletter at least 1 time per month. This is NOT a 20 page tell all, this is a simple 1 page beautifully crafted newsletter with great content and strategic links to take them to your website.
This newsletter absolutely has to reflect your brand, have valuable content, and make an offer. After all, we do want them to buy something from you – right?
Your Call to Action can be based on seasonal items or services. It can be a gift for them sending a qualified referral to you, or you can offer them a free educational webinar or download just for being a great customer.
Here is where we can really help you! We can provide industry specific blogs for your website, post them to social media, and then add them into your monthly newsletters. This is just the tip of the iceberg using email to connect.
We can design a drip marketing campaign specifically for you which allows you to suggest a product or service and offer a targeted series of emails to those who opt in to learn more.
If you do trade shows, we can target those who attended with a one-time offer. That offer can be combined with an opt-in for your newsletter, and additional ongoing marketing through email campaigns. All automated, we work it out with you, establish the content and set it to process. We do the work; you and your business reap the rewards.