Can you define your ideal client?

Sometimes when I ask this question, the reply I get is “everyone”. But that is not true. No matter what you sell or what services you can provide, there is a certain target audience that wants what you have to offer. So let’s define them, so you can market to them and not to “everybody”.

First of all – is your ideal client male or female? Sounds so obvious, but it matters in the way you market. From graphics to fonts and colors, men and women react differently.

How old is your ideal client? Are you marketing to people under 20, 20-30, 30-40, 40-50 , 50-60 or older?

What is their income level? Do they make $30k or less, or 50k and more?

What kind of car do they drive? Luxury or not. Hybrid or all electric? Sedan or Van, SUV or sports car?

Where do they shop? Do the females shop at Nordstrom or Saks? Or do they shop at Old Navy? Do the guys shop at Home Depot or would they never step foot there?

What are their hobbies?  Are they outdoor people who love camping, skiing, hiking, bike riding – participation activities? Or do they like milder participation activities like wine tasting, cooking classes, sewing or knitting?

Or do they just sit on their butts and watch tv? 

Think about this when you are talking to a potential client, and if their choices align with your ideal client, go for it. Otherwise you are bashing your head against the wall. You are never going to sell a gas guzzling oversized SUV to a all electric guy.

No Obligation Discovery Session

Let’s talk on the phone for 20 minutes to discuss your current situation.

There is no cost or obligation.

I call it a “Discovery Session” where I can learn more about your goals and objectives as well as tell you more about my expertise and how I help my clients.

At the end of our Discovery Session you will have a better idea of my experience, what I do, and how I can help you and your business grow and thrive!

I look forward to speaking with you!

Chérie Ronning

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